Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

Take James Hoffmann, who’s created a 20-year-long career for himself in coffee. Hoffmann won the World Barista Championship, runs the direct-to-consumer (DTC) brand Square Mile Coffee Roasters, and has a brick-and-mortar café called Prufrock Coffee. He’s also an educational coffee content creator with more than two million followers on YouTube.

James expanded his business into the realm of coffee-related merchandise and collectibles with Tens Hundreds Thousands. “I’d come up with a product idea for a set of dice that would help you make a recipe for coffee brewing,” says James on an episode of Shopify Masters.

But selling coffee and related goods—not to mention dealing with order fulfillment—was an all-new challenge for James. “I was there, sat at a desk stuffing a thousand envelopes by hand, and I was like, ’This is miserable work. What am I doing? This doesn’t have to be this way,’” says James. He decided to start using third-party warehouses and try a print-on-demand model, which integrates with the brand’s Shopify store.

Now, the company sells its coffee-themed posters, specialty ceramics, and clothing in editions of tens, hundreds, and thousands—mirroring the business’s name. This limited edition model turns James’s products into sought-after collectibles, which strengthens their brand reputation.

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